Intero New Development Is Full Service

Scope of Services

  • Establish marketing timeline with major milestones.
  • Develop a master plan vision and positioning platform.
  • Create the community’s identity and branding with upscale logo designs and names.
  • Design a robust, content-rich website with on-going content updates.
  • Website will include interactive floor plans with furniture placement tool, providing stickiness and much more.
  • A splash page will allow us to begin collecting interest early in the process.
  • Create a complete site plan and floor plan illustrations for sales office and collateral materials.
  • Design collateral including brochures and other materials needed by the sales staff.
  • Recommend Welcome Center location, designer and exhibits.
  • Recommend and execute all displays for the Welcome Center including a virtual topo table to showcase master plan so visitors easily understand the vision for the community.
  • Propose designs for all marketing signage both on-site and off-site.
  • Recommend and execute all displays in the Sales Office including interactive presentations.
  • Develop and implement the media strategy including creation of print media and recommendations for placement in effective media sources.
  • Plan events including Grand Opening events. Separate Grand Openings would be developed for a variety of different groups including the public, the brokerage community, town officials and representatives of big Silicon Valley employers.
  • Execute the social media campaigns.
  • Recommend e-mail and text marketing programs.
  • Develop the corporate outreach plan.
  • Propose effective strategies for global outreach.